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Conferences are an excellent way to get exposure and network, and a prime source for new prospects. Here’s the challenge though; you’ve just registered for your next conference with the intent of getting business - now what?
Most companies and salespeople really have zero game-plan how to make the most of their conference. The intentions are there, but intentions don’t produce results. As a consequence, the conference ends up like all other conferences. Nothing to show but a hangover, a collection of business cards that find their way into the circular file and wasted resources. To maximize and get the biggest ROI at your next conference, follow these 5 rules.
Conferences can be fun, and they can also be long and tiring at times. Either way, they’d better be profitable and successful. That’s what your company is counting on. Follow these 5 rules and you will improve the ROI and success of your next conference.
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The #1 one most important success factor companies have is also the #1 problem that all businesses face. Sales. Sales are the #1 reason companies succeed or fail. You can argue that people, products, services and process are more important. They’re all important, but sales are senior to all. Without sales, none of those matter. This isn’t a what came first argument, the chicken or the egg? Most businesses today are started by selling and idea or concept, and then creating it after its been sold. Without sales you don’t need employees, you don’t need products or services and you certainly don’t stay in business. So if lack of, or not enough of, sales are the #1 problem businesses face, why do so few companies do little to nothing to fix sales growth? There are many reasons/excuses, and they usually come down to lack of resources; whether those resources are time, money or other, it’s usually resource related. What’s ironic is resources are the worst excuse of all. Sales development doesn’t require tremendous amounts of time. It needs consistency. Sales training isn’t expensive. It should actually pay for itself with results. Abraham Lincoln said, “the best way to predict the future is to create it.” The best way to predict your sales success is to create it. Your first step in creating your sales success is sales training. To take away any excuses, we created the ideal 1/2 day program for you. It’s motivational with tangible sales take-aways, and it’s cost effective. For more information, and to learn more for your team, click on the link.   You’ve heard the expression “fake it till you make it.” It’s used frequently by entrepreneurs and professionals alike trying to get to the next level. It’s a great belief until you realize that almost 100% of the people saying it have no idea what it really means.
Most say it and believe it’s about pretending to be a certain way until you succeed. Nothing could be further from the truth. Fake it till you make it is not about:
Fake it till you make it means living and breathing like an expert, working like an expert, and not pretending. Successful people never stop doing what made them successful. It’s a lifelong decision, not a choice until you think you’ve become successful. |
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