Conferences are an excellent way to get exposure and network, and a prime source for new prospects. Here’s the challenge though; you’ve just registered for your next conference with the intent of getting business - now what?
Most companies and salespeople really have zero game-plan how to make the most of their conference. The intentions are there, but intentions don’t produce results. As a consequence, the conference ends up like all other conferences. Nothing to show but a hangover, a collection of business cards that find their way into the circular file and wasted resources.
To maximize and get the biggest ROI at your next conference, follow these 5 rules.
Conferences can be fun, and they can also be long and tiring at times. Either way, they’d better be profitable and successful. That’s what your company is counting on. Follow these 5 rules and you will improve the ROI and success of your next conference.
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