Why 'Fake it till you make it" is completely misunderstood

You’ve heard the expression “fake it till you make it.”  It’s used frequently by entrepreneurs and professionals alike trying to get to the next level.  It’s a great belief until you realize that almost 100% of the people saying it have no idea what it really means.
 
Most say it and believe it’s about pretending to be a certain way until you succeed. Nothing could be further from the truth.  

Fake it till you make it is not about:
 

• Flashing a fancy outfit
• Buying toys (jewelry, cars, etc.) to project an image of success
• Going to expensive restaurants or clubs for image 
• Spending time in the office to keep up appearances. 
   

Fake it till you make it is about:

• Having breakfast with a prospect before anyone else shows up
• Dressing for success, not for flash to impress 
• Prospecting, building your skills and building your network
• Staying late and making one more call, email or ping 
• Doing the professional actions of successful people 

 
Fake it till you make it means living and breathing like an expert, working like an expert, and not pretending.  Successful people never stop doing what made them successful.  It’s a lifelong decision, not a choice until you think you’ve become successful. 

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