Who do you spend your time with?

Do you play a sport?  Actually, do you do anything competitively?

If you're reading this, it's safe to assume you do.  When you want to improve your skills, performance or results, who do you surround yourself with?  People like you with similar level of talent that you can relate too, those with inferior abilities so you can dominate, or do you demand of yourself to compete against stronger talent?

Most people play against similar talent levels or lower talent levels, and that's exactly why they never improve.  You see, when you your standard is set exactly at the level you're currently at you will never improve.  Even worse, when you compete against lesser talent your level doesn't stay the same, it DROPS. 

You actually get worse by lowering your competitive level.  Your standard winds up becoming that of your competition.  If that's the case then you must raise your standards and compete against, sell against, work with, and play against opponents that are significantly better than you.

You become who you spend your time with.  I bet if you look at and analyze your peer group, you probably earn within $5,000 of what the average is and you probably weigh within 5 pounds what everyone else does.  If you want different results, raise your standard and develop a higher performing peer group.

You don't have to say goodbye to your friends.  Help them raise their standards and bring them along for the ride.  Bottom line, you become who you spend time with.  So, do you want to compete against a lesser opponent, similar opponent or someone or some company that is significantly stronger than you?