Who are you really working for?

Who are you really working for?  I don’t mean the company, its directors or even your boss.  Who do you think you are working for?

Most people can’t answer this question once you take away their boss and the company.  A very small percentage will answer that they work for their customers.  These people are smart.  The most brilliant though, will answer they work for themselves first, their customers second and the company third.

Yes the customer really is the one paying your salary, not the company.  But how much money can you really earn if you aren’t taking better care of your customers than everyone else?  The answer is you can only earn what your worth.  

So the more you invest in yourself, in your self-worth, the more earning potential you'll have.  If you continuously invest in yourself your customers will reap the benefit of your advanced skill-set.  Then they truly benefit.  So you must work for "you" first.

Don’t get caught up in the excuse mindset that you work for a company and have no control.  That’s a loser mindset.  You’re not in prison.  You’re free to do as you will.  Don’t get caught up in the mindset that the company has to invest in you pay for your training either.  That is also a loser mindset.

Winners invest in themselves.  They know it pays dividends that are immeasurable at times.  They know without skin-in-the game, you have no vested interest in following through with action.  When you invest your money, your time, and your resources, you are far more likely to actually follow through and take action.  Then your customers, and company by default, really benefit.

You work for you first.  So take advantage of you by investing in yourself.  Read books, attend trade shows, read industry publications, listen to audio programs, go to seminars and get a coach and/or a mentor.  Your life will start paying you what you are really worth.  You work for YOU!

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