TGIF?

TGIF, but not because it's time to check out for the weekend, loosen up your professional standards, and get ready for the Friday night and weekend party.  

How many people do you know, maybe even yourself, who relax on Fridays and don't put the same effort in as if it were a Monday or Tuesday?  
  
Fridays are an ideal time, the best time in fact to crush the competition. Most professionals are taking it easy and really not putting much of an effort in at all.  Even your clients and prospects are taking it easier for the most part.  So why aren't you taking advantage of this.  

Guards are down, and people are more apt to take a phone call, read an email, or escape for a coffee break.  This is an opportunity for you to get in front of that elusive prospect or customer and really deliver value to them.  Your competition is on break, so break into a new relationship and make it happen. 

The good news is you can change your Friday habits immediately. The great news is most of your competitors won't, and you'll win more often - period.