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Sales insights

Fear is the worst 4 letter word of them all

4/10/2014

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Have you ever been presented with an opportunity, a sales meeting, a date, a challenge, or really anything that had a positive upside and you backed down?  Of course, and just like millions of others FEAR stopped you from taking any action.

There’s a chance of failure, and there’s a chance of success, but fear can be crippling.  When I was in my 20’s I seem to run the success cycle.  I was unstoppable and had lots of failures and lots of successes.  Most of my failures came because I was held back by fear and let life pass me by while I made poor decisions.

My successes were the result  of better decisions that involved me overcoming my fears.  Ironically when I went from failure to success, I went back to failure again.  The very fears that I overcame to achieve grew to be fears that I wasn’t enough and didn’t deserve the level of success I achieved at such a young age.  So I let my fear sabotage my success and took myself right back to the poor house.

Over the years I’ve learned to consistently beat back my fears, but not before I came to a critical realization.  Fear - False Evidence Appearing Real - really boils down to a feeling that you’re not going to be enough, and that means loss of love for most.  When I understood this, it was easy to beat fear with a strategy.

If you do your best and succeed or fail, those that truly love you won’t mind.  Those that do mind don’t matter, and they have no place in your life.  What made success come infinitely easier and beating down fear since those tumultuous years, was really a two-fold strategy.  

First, I surrounded myself with a different kind of friend, and you must do the same. Make sure your friends and peers are genuinely loving people and they are playing life at a higher level.  They must be winning and want to help you raise your standards.

Second, I consistently conditioned my mind for success.  Specifically, you must write and review your goals at least twice per day, you must ask yourself more empowering questions everyday, and you must visualize your success multiple times per day.  In other words, re-program your fearful negative thoughts.

Fear is crippling, fear will either impede or sabotage your success and fear is universally experienced.  You can overcome your fears if you’re willing to make some minor adjustments.  Surround yourself with the right people and feed your brain the right information.  You will eat your fear for breakfast.

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