4 Steps to an Outstanding Monday Sales Kick-off Meeting

Do you have a weekly sales kick off meeting? 

I don't mean an elaborate over-the-top production, but rather a structured uplifting meeting that focuses on your teams goals for the week and celebrates victories from the past week?

It doesn't matter if you’re working for yourself or your sales team numbers in the hundreds or thousands.  Every team is broken down into divisions, so you can easily manage the process.

It's one thing to set goals for the year, quarter and ultimately the month as company.  It's an entirely different animal altogether to drill down even further and breakdown by the weeks and days.  Anyone can check in once a month and either praise or punish performance, but real leaders, real sales superstars need constant reinforcement and feedback.

They need to feel apart of something bigger than themselves. They need recognition on a regular basis, and the really competitive ones need effective coaching when they're not firing on all cylinders. 

Those not meeting expectations need consistent coaching and feedback, and it’s better to address specifics immediately rather than once a month.  And for these team members not performing, being apart of an upbeat environment surrounded by those who are winning, may be all the advantage they need.

Here are the 4 essential steps to structure a simple, yet effective weekly kick-off meeting:

1.      Schedule the start and stop time for every Monday morning
2.      Keep the meetings short, less than 20 minutes
3.      Have a set agenda (my recommendation):
         a.       Set the tone - play upbeat & inspirational music
         b.      Stretch & get your team movingReview & celebrate last week's successes
         c.       Share successful strategies
         d.      Give rewards if applicable
         e.       Go over this week's expectations
         f.       Congratulate & thank everyone - even the under performers
4.      When the meeting is over email all team members a follow up & thank them again

If your team is spread out throughout the globe you can still meet in smaller groups or via web conference. Technology today takes away that excuse.

Start your Mondays off on the right foot.  Set the positive success mood for your sales team and company for the week and the future.  You will be rewarded with greater sales, a tighter cohesive team, more loyal employees, happier clients and lest we all forget, bigger bottom line profits.