The paradigm has shifted, and that phrase should probably be just as dead as the following - it’s no longer what or who you know. That old business adage is dead. Today it’s who knows you and how they know you.
Why? The answer is social media. Everyone has a voice, it's free and it's global. For the first time in history it's never been easier to market and brand yourself how you want to be seen.
The challenge is most people aren't giving it much thought or the right thought. They're out there posting the wrong messages and in some cases no message at all. Facebook, Twitter, LinkedIn, Instagram, the list goes on.
What message about you are you promoting on your social media channels. Are you serious, funny, a clown, a giver, a taker, what? It doesn't matter who you know. What matters is how you are perceived, and you know perception is everything.
The truly successful people have learned that the secret is giving and being known as a giver. These people are constantly putting out content that adds value to their networks and they are always looking for ways to help others succeed.
What they get in return is immeasurable, and they do get rewarded millions of times over. So what image are you portraying and how are you known? Social media is here to stay. Control your voice and your image. Start projecting your brand in a way that gives and puts your best foot forward across all your social media sites.
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